Here are some of the

Cool things

that I’ve done.                

Global-scale

Sales Campaigns

Strategy and Execution

  • Creative strategy and production

  • Global Creative Localization

  • Media buying and activation

  • Social and PR teams coordination

  • Business and product team coordination

Global Show Launches

Spearheaded the global launch of 10+ Spanish original Movies and Series 

  • Analyzing and researching target segment and title positioning.

  • Directing integrated campaigns global launch strategy.

  • Designing creative strategy for core branding of the title and campaign assets.

  • Leading an international cross-functional team of Social, PR, Media, Creative production, Partnerships, Music specialists.

  • Managing a roster of creative and media agencies.

Partnerships and Sponsorships

Expert in planning, negotiating and executing partnerships with media, brand collaborations and sponsorships.

  • Campaign Strategy

  • Deal negotiation

  • Implementation

  • Partner coordination

Research and

Insights Projects

Leverages analytics and market research to inform strategy and optimize performance. held a variety of research and insights analysis: qualitative focus groups, quantitative surveys, brand trackers, campaign ad-trackers.

  • Market research (Quantitative + Qualitative)

  • Brand positioning and storytelling

  • Data driven campaign strategy

  • Creative strategy, production, localization

  • Agencies Management

  • Media buying and activation

  • Social and PR teams coordination

  • Local business and marketing team coordination

Brand Campaigns

Crafting narratives that align with the brand's unique market position. Translating the brand's core values and differentiators into compelling stories across various media, and create emotional connections with the target audience, reinforcing the brand's distinct identity.

  • Brand positioning and storytelling

  • Creative strategy and production

  • Global Creative Localization

  • Media buying and activation

  • Social and PR teams coordination

  • Local business and marketing team coordination

  • Crisis Management

  • Reactive Brand Strategy

  • Social Sentiment Analysis

  • PR team coordination

  • Employer branding

  • Creative strategy, production, localization

  • Media buying and activation

  • Social and PR teams coordination

  • Business and product team coordination

Local Creative Strategy Campaigns