What is Swiss Marketing Outsider?

Swiss Marketing Outsider is my LinkedIn newsletter that navigates Switzerland’s marketing landscape with fresh eyes and global experience.

As a seasoned marketer turned “Swiss novice,” I launched this newsletter to share insights on Swiss marketing and branding strategies from a unique outsider perspective.

Here, I combine international best practices and local Swiss culture to uncover strategies that truly connect with people. Whether you’re a marketing professional, an entrepreneur, or just curious about how global ideas play out in Switzerland, this newsletter offers an engaging take on marketing and branding in the Swiss context.

Key Themes Covered

  • Marketing Strategy with a Swiss Twist – How Swiss culture and consumer behaviors influence modern marketing tactics, examined through a global lens.

  • Branding & Storytelling – Building brands that resonate by blending authentic Swiss insights with creative storytelling from world-wide experience.

  • Creative Inspiration – Out-of-the-box marketing ideas drawn from unlikely places to spark innovation in your campaigns.

  • Leadership & Growth – Candid lessons on leading marketing teams and personal growth as a marketer, using anecdotes from my 14+ year journey across Amazon, Prime Video, and beyond.

  • Trends & Innovation – Analysis of global marketing trends and digital innovations, and what they mean for businesses operating in Switzerland.

Recent Editions:

Visit the LinkedIn newsletter page for the full archive of articles and to engage with comments from the community.