Partnerships and Sponsorships
Extensive experience in Partnerships and Sponsorships
Expert in planning, negotiating and executing partnerships with media, brand collaborations and sponsorships.
Co-branding campaigns
Partnered with HBO, Warner Bros, Universal Pictures, Fox and Disney, resulting in a 20% increase in Amazon DVD and Blu-ray sales during promotional periods.
Launched a co-branded TV campaign with telco Vodafone Spain, both initiatives enhanced Amazon's brand penetration and lifted brand positive perceptions by 16%.
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Sponsorships
Pioneered a 360º products and service integration with TV show X-Factor in Italy, for the first time ever at Amazon in EMEA.
Designed and led a Pride campaign for Prime Video, including negotiation of a sponsorship package with Madrid official Pride.
Negotiated an executed a media sponsorship package of Sitges Film Festival to promote Prime Video original titles.
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Brand and Media Collaborations
At Prime Video I managed marketing relationships with key partners, including third-party Brands and Media collaborating to develop and execute integrated campaigns that drove product sales and brand visibility.
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