AMAZON - GLOBAL SALE CAMPAIGNS (2017- 2020)
Context: Support through ATL and BTL campaigns Amazon range of annual shopping events, including Black Friday, Cyber Monday, Last Minute Christmas Deals, Spring Sale,End of Summer Sale, Prime day (exclusive deals to Prime members).
Challenges:
Localization of the campaign creative across EMEA, aligning to global strategy
Balancing scalable creatives with local flavor
Managing multi-million media plans including TV, OOH, Radio, Print, Social, Digital automated ads, and thousands of creative assets
Feature main products on sale per market/region.
My Strategic Approach:
Build close relation with local business leadership, including C-level
Coordinate with local Deals Managers on featured products correct pricing and stock availability
Invest in trans-creating campaign messages and scripts to ensure local and cultural relevance.
Inputting in every step of campaign production and localization, including casting, location scouting, shoot, voice-over recordings, post-production.
Review and input on local detailed Media plans to minimize range of creative assets, while ensuring adherence to local standards.
Coordinate with PR for campaign amplification through internal and external comms.
Close alignment with in-market Legal, for promotional marketing requirements and restrictions
AMAZON - PRIME DAY CAMPAIGN (2017)
Localized and executed in UK, Germany, France, Italy, Spain
AMAZON - PRIME DAY CAMPAIGN (2018)
Localized and executed in UK, Germany, France, Italy, Spain
AMAZON - PRIME DAY CAMPAIGN (2019)
Localized and executed in UK, Germany, France, Italy, Spain
AMAZON - BLACK FRIDAY (2017)
Localized and executed in UK, Germany, France, Italy, Spain
AMAZON - BLACK FRIDAY (2018)
Localized and executed in UK, Germany, France, Italy, Spain
AMAZON - BLACK FRIDAY (2019)
Localized and executed in UK, Germany, France, Italy, Spain
AMAZON - BLACK FRIDAY (2020)
Localized and executed in UK, Germany, France, Italy, Spain
