Alexa Launch Campaigns
In 2018, I’ve led Alexa and Echo devices Go-to-market campaigns in Italy, Spain and France
Creative strategy, production, localization
Media buying and activation
Social and PR teams coordination
Business and product team coordination
Integrated Digital, Social and PR campaigns, along with a TV Spot showcasing Alexa's integration into traditional family moments.
Discover the case history:
In primo piano
Continuing to build Alexa's brand presence in Germany despite skepticism, through a culturally relevant campaign.
Discover the case history:
In primo piano
