PRIME VIDEO - SPONSORSHIP SITGES FILM FESTIVAL (2023)

Context: Launch campaign of Prime Video new horror fantasy series “Romancero”, to boost awareness and engagement.

Challenges: 

• Positioning a new, unknown IP among established genre titles

• Engaging industry professionals and tastemakers

My Strategic Approach:

• Promote the title at the prestigious Sitges Film Festival, leveraging the event's reputation in the horror and fantasy genre.

• Showcase the high artistic and production value of Romancers

• Create a concentrated, impactful presence

Execution

• Organized a screening with the presence of director and cast

• Engaged top-tier press, talent, influencers, and tastemakers through a press conference

• Negotiated impactful OOH placements in the festival area along with Print insertion in the official festival magazines.

Results:

• Generated a total of 121 articles in media since the festival's first announcement

• Heightened awareness and buzz around Romancero among industry professionals