My Story

Hello! I’m Simone, a senior marketing leader who believes in the power of creativity, strategy, and data to build brands that truly connect with people.

For over 14 years, I’ve led marketing for Amazon, Prime Video, and other global brands, driving high-impact campaigns that engage audiences and deliver measurable business success.

Beyond marketing, I’m a storyteller, a strategy enthusiast, and someone who believes that great ideas come from unexpected places – including thrift shops and cat memes.

🛠 Want to see how I turn insights into action?

Let’s play a game.
One of these facts about me is false, can you guess which one?

  1. I’m a proud dad of two cats: Kini and Asia.

  2. I’ve lived in Shanghai, China, and studied Chinese.

  3. I have a collection of rare plants that was featured on Vogue magazine twice.

  4. I’m passionate about Interior Design, visiting brockis all around Switzerland and thrifting vintage pieces.

  5. I’m not great at making pizza, but I can cook you a neat risotto.

  6. Floating on Limmat river is my favorite summer activity in Zürich.

Gotcha. They’re all true.

What I do for a living according to:

My mother: “He does the billboards in the street”
My friends: “He goes to exclusive parties“
My partner: “He’s in too many meetings”
My neighbor: “He works from home sometimes”
My grandma: “He works with the computer”
Finance team: “He spends our money on ads”
My cats: “Meow”

Myself:

“I come up with strategies and ideas
to tell the story of a company, its products or services, and make people excited about it.”

More than 14 years of leadership in Marketing and Branding

through China and Spain

Throughout my career, I have consistently delivered high-impact marketing strategies and innovative campaigns. Below are some key milestones that define my journey in the world of branding and marketing.

From Milano to Zürich

  • Graduating in Marketing and communications

  • Studying Modern Chinese

  • First experience in a Creative Marketing Agency

  • Leading Digital marketing in a Startup

  • First step in a big corporation, joining Amazon to lead marketing for Italy and Spain

  • Directing Integrated Campaigns in EMEA at Amazon

  • Leading Global Brand Marketing Campaigns at Amazon Prime Video

  • HERE I AM NOW!

    Eager to leverage my diverse experience to craft impactful, creative, data-driven marketing campaigns that resonate worldwide.

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