About
About Simone Fortunini, Brand and Customer Growth Leader.
I am a Senior Marketing & Digital Commerce Leader based in Zurich, with 15+ years across Amazon, Prime Video and On. My work sits at the intersection of brand strategy, digital commerce, customer growth, CRM, lifecycle, category growth, entertainment launches and premium consumer marketing.
Based in
Zürich, Switzerland
Languages
English · Italian · Spanish · French · German
Agency, startup, corporate.
My career has moved across agency, startup, and global corporate environments, and across Italy, Spain, and Switzerland. The throughline has stayed consistent: building brands that perform commercially, and building the operating systems that help teams deliver them at scale.
At Amazon, I learned scale, retail, customer behavior, media discipline, and commercial operating cadence. At Prime Video, I added entertainment marketing, launch strategy, audience development, fandom, partnerships, and cultural relevance.
At On, I bring those two muscles together in a premium brand environment, connecting global campaigns, Apparel and Accessories category growth, digital commerce, CRM, App, merchandising, content, analytics, and customer journey thinking.
The journey
From Milano to Zürich, through Shanghai and Madrid.
A career shaped across four countries, three industries and two continents. The throughline: building brands that perform commercially, and the operating systems that let them.
2006
Milano, Italy
Graduated in Marketing & Communications at Università Milano Bicocca.
2006
Shanghai, China
A semester studying Modern Chinese at Shanghai International Studies University. First taste of working across cultures.
2008
Milano, Italy
First job in a creative marketing agency. Learned how ideas become campaigns.
2011
Milano, Italy
Leading digital marketing in a fast-growing startup. Learned how to ship under pressure.
2013
Milano, Italy
First step into a global corporation: joined Amazon to lead marketing for Italy, then Spain.
2017
Madrid, Spain
Moved to Madrid to direct integrated campaigns across EMEA at Amazon. €100M media portfolio across 9 countries.
2021
Madrid, Spain
Leading global brand marketing campaigns at Amazon Prime Video. 10+ Spanish originals launched worldwide.
2025
Zürich, Switzerland
Joined On as Global Digital Campaigns Lead, Apparel & Accessories. New country, new chapter.
2026
Zürich, Switzerland
Stepped into Global Digital Category Management Lead for Apparel & Accessories at On.
Outside of work
A few human details, if you're curious.
- Proud dad of two cats, Kini and Asia.
- Passionate about interior design, visiting brockis around Switzerland and thrifting vintage pieces.
- A collection of rare plants, featured twice in Vogue.
- Outdoor sport, design and architecture.
Championing diversity
Inclusion as a leadership practice.
As an openly gay leader, I work to make every team I'm part of an environment where people feel welcome and valued.
During my years at Amazon, I co-founded and led GLAMAZON, the LGBTQ+ employee resource group, in Italy (2013) and later in Spain (2017). I also served on its Seattle Global Board, driving inclusivity and cultural change at a company-wide level.
Areas I've championed
Education & awareness
Mentorship & allyship
Policy influence