Grüezi from Zürich.

I'm Simone Fortunini.
Senior marketing leader, brand to commerce.

15+ years leading global integrated marketing at Amazon and Prime Video. Now at On, Zürich, scaling digital go-to-market and Apparel category growth for a leading contemporary Swiss brand.

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Portrait of Simone Fortunini, Senior Marketing Leader based in Zürich. — Zürich, 2025.

Location

Zürich, CH

Permit

Swiss B

Languages

IT · EN · ES · DE · FR

Domains

Sport · Entertainment · Commerce · Consumer Tech

Current focus · Zürich

Scaling Apparel & Accessories as a global digital category.

Global Digital Category Management Lead, Apparel & Accessories · since Mar 2026 · Previously Global Digital Campaigns Lead, On (Apr 2025–Mar 2026).

Own the digital commercial roadmap for Apparel & Accessories.
Set category narrative, merchandising, and landing experience.
Steer full-funnel performance across CRM, paid, onsite, content.
Build the operating cadence that turns brand momentum into conversion.
Align Brand, Product, Merchandising, and Regions on shared priorities.

Signature strengths

Six things I'm consistently brought in for.

Global GTM & launches

Take products and titles to market across regions, with one narrative and local nuance.

Brand to commerce

Turn brand intent into onsite, CRM, and paid that actually converts.

Creative & production

From brief to delivery, on set and in post. Rare for a commercial leader.

Brand & campaign management

Lead 360° campaigns end-to-end, steering international cross-functional teams and agency rosters from positioning to on-air.

Partnerships

Build co-marketing with media, telco, fashion, and entertainment partners that move the metric. From Vodafone to Loewe.

Category growth

Own a digital category end-to-end: narrative, merchandising, full-funnel, operating cadence.

Selected work

Different shapes. Same operating logic.

All work

Amazon · 2017–2020

Amazon Global Sales Campaigns

Four years owning EMEA localisation of Amazon's biggest shopping moments, Prime Day, Black Friday, Cyber Monday, Spring Sale, End of Summer Sale, Last Minute Christmas, across UK, Germany, France, Italy, and Spain. Multi-million-euro media plans, thousands of assets, one consistent brand, five culturally credible markets.

Read case study

Prime Video · 2023

Culpa Mía, Movie Launch

Launched Culpa Mía into Prime Video's most-watched non-English Original ever, and the 6th highest-ranked global launch in 24 months, by treating book fans as the campaign's first audience, not its afterthought.

Prime Video · 2022

Prime Video Pride Sponsorship

Built and sold-in Prime Video's first-ever Pride campaign in Spain, anchored on Madrid Pride, extended into smaller cities, and designed to outlast the rainbow logo.

Amazon and Vodafone España co-branded partnership

Amazon · 2018

Amazon × Vodafone España

Embedded Amazon Prime inside Vodafone Spain's 2018 Christmas TV campaign, getting Spain's third-largest telco to do Amazon's brand-building for it, with zero allocated partnership budget.

Amazon · 2017

Amazon, True Stories

Spotted that UK-centric TV creative was killing brand favorability in Southern Europe, commissioned the research to prove it, then rewrote the regional creative strategy. +30% brand penetration in FR, IT, and ES, and the model was reused to enter Turkey, Poland, the Netherlands, and Sweden.

On · 2025

LOEWE × On, FW25

A luxury brand collaboration executed with craftsmanship, premium storytelling, member-first early access, and a digital experience that turned cultural buzz into conversion.

On · 2026

On - SS26 Apparel Leggings and Tights Collection

SS26 Apparel Leggings and Tights Collection, a guided shopping experience designed to reduce choice friction, build confidence, and turn a high-consideration purchase into a clear path from discovery to buy.