Grüezi!
I’m Simone Fortunini,
Senior Marketing Leader
with expertise on GTM and brand-building across DTC and global markets.
Based in Zürich, currently at On.
Successful track record in leading strategic initiatives and launching high-impact campaigns in retail, entertainment and e-commerce.
After 14 years leading global integrated marketing at Amazon and Prime Video, I joined On in Zürich to scale digital go-to-market for a leading contemporary Swiss brand. I work across digital category management, product and onsite optimization, marketing strategy, and cross-functional launch executions.
15+ years in Branding and Marketing
Current focus at On, Zürich Global Headquarter
Driving Apparel category growth with a brand-to-commerce lens, connecting digital go-to-market, onsite experience, and cross-functional execution.
Digital Category Manager Global Lead, Apparel and Accessories (since Dec 2025). Previously Digital Campaigns Global Lead (2025).
Lead global apparel digital GTM, translating brand strategy into a prioritized activation plan across onsite, CRM, and paid media.
Drive cross-functional alignment across Brand Marketing, Creative, Merchandising, and Analytics, setting priorities, timelines, and asset plans for launches and trading moments.
Set the direction for onsite optimization and category storytelling to improve discovery, product understanding, and conversion across key surfaces.
Use a commercial lens to steer focus assortments and messaging, turning performance signals into actions across content, placement, and channel emphasis.
Establish the operating cadence and decision tools that create visibility, reduce rework, and accelerate execution.
Signature streghts with proof.
Global Campaign Strategy and Execution
Brand-led category growth
Market Research and Data-driven Decision Making
Brand Reputation and Perception Management
Stakeholder Management and Leadership
Brand Positioning and Storytelling
Marketing Portfolio Highlights
Thriving in Agency, Startup, and Corporate environments.
Dealing with ambiguity
Comfortable making decisions with incomplete information, and experienced working where playbooks don't exist.
At ease in both complex or lean organizations
Navigated global matrix teams. Excelled in small startup environments, wearing multiple hats and driving rapid growth.
Not budget-spoiled
Thrived in resource-constrained settings and also successfully managed multi-million euro budgets.
Effective with or without Established Processes.
I’m comfortable adhering to established processes, and I’m equally adept when those processes are absent, creating them from scratch if needed.
Technologically adaptable
Experienced with enterprise-grade MarTech tools, and adept at implementing cost-effective, scrappy solutions in startup environments.
Diverse Stakeholder Management
Managed complex stakeholder landscapes in large corporations, across diverse seniorities, teams, and departments, including C-level executives and investors.
Key focus areas of my approach include:
Cultural Insight Mining
Data-Driven Localization
Authentic Storytelling
Strategic Partnerships
Adaptive Media Mix
Cross-Market Synergies
Modular Creative Assets
Scalable Adaptation Framework
My extensive international experience, with local and regional insights, allows me to craft effective global campaigns balancing brand consistency with local relevance.
I speak 5 languages:
English
Italian
Spanish
French
German
Global Experience Across Industries
FINANCIAL
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RETAIL
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MEDIA
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E-COMMERCE
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ENTERTAINMENT
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TECH
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CREATIVE
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FINANCIAL - RETAIL - MEDIA - E-COMMERCE - ENTERTAINMENT - TECH - CREATIVE -
Rich and diverse industry background
I’ve worked with many businesses, exploring their brands, products, and services. Along the way, I’ve learned from a wide range of industry stakeholders, including both internal teams and external partners.
Tech
E-commerce
Mobile and Home Devices
Online dating communities
Creative
Creative agencies
Production houses
Directors and Photographers
Financial
Telecom providers
Insurance companies
Financial services
Retail
Fashion
FMCG (Fast-Moving Consumer Goods)
Media
Public Relations (PR) and Public Policy
Influencers and Content Creators
Media agencies
Entertainment
Streaming providers
Movies, Series, TV distributors
Actors, Directors, Screenwriters, and Talent
Empathic and empowering leadership style
I am known for my collaborative and empathic leadership style, where I empower diverse teams to innovate and excel. By fostering open communication and a culture of shared success, I consistently drive measurable and impactful results.
My approach blends nurturing individual growth with fostering collective success. The result is a workplace where innovation thrives, diverse perspectives are valued, and every team member feels inspired to contribute their best.
My Values:
Empowerment
Respect
Collaboration
Inspiring Direction
Embracing Failure
Diversity, Equity, and Inclusion
Championing Diversity
As an openly gay leader, I’m dedicated to making my workplace an environment where everyone feels welcome and valued.
In addition to my role at Amazon, I co-founded and led GLAMAZON, the LGBTQ+ employee resource group, in Italy (2013) and later in Spain (2017). I also served on its Seattle Global Board, driving inclusivity and cultural change at a company-wide global level.
Key areas I’ve championed include:
Education and Awareness
Mentorship and Allyship
Policy Influence
