Who is Simone Fortunini?

Simone Fortunini is a senior brand, digital, and customer growth leader based in Zurich, Switzerland. He has -41+ years in marketing across Amazon, Prime Video, and On, connecting storytelling, digital commerce, lifecycle, category strategy, and commercial impact.

What does Simone Fortunini do at On?

At On, Simone leads Global Digital Category Management for Apparel and Accessories. He owns the digital commercial roadmap, category narrative, customer journeys across On.com, CRM, App, Paid, Content, Merchandising, and Analytics, and the operating cadence that aligns Brand, Product, Merchandising, Digital, and Regions.

Is Simone Fortunini available for new opportunities?

Simone is open to senior marketing leadership conversations in Switzerland, Europe, or globally, professional conversations around brand, digital commerce, customer growth, category strategy, lifecycle, and membership, and selected speaking opportunities. Any external advisory or consulting activity is subject to employer approval and conflict review.

Where is Simone Fortunini based?

Zurich, Switzerland. He holds a Swiss B permit and works internationally across Europe and beyond.

What languages does Simone Fortunini speak?

English, Italian, Spanish, French, and German.

Based in Zürich. Working globally.

Simone Fortunini

Senior marketing leader at the intersection of brand, digital commerce and customer growth.

I help premium consumer brands turn attention into customer action and commercial momentum.

15+ years across Amazon, Prime Video and On, connecting brand storytelling with digital commerce, customer behaviour and commercial impact for premium consumer brands.

Retail · Entertainment · Ecommerce · Premium Sportswear

Explore selected work View CV

Zurich-based. Global and European scope. English-first international environments.

Portrait of Simone Fortunini, Senior Marketing Leader based in Zürich. — Zürich, 2025.

Location

Zürich, Switzerland

Experience

Amazon · Prime Video · On

Languages

English · Italian · Spanish · French · German

Focus

Brand · Digital Commerce · Customer Growth

Professional snapshot

Senior Marketing & Digital Commerce Leader based in Zurich, with 15+ years across Amazon, Prime Video and On. My work connects brand strategy, global go-to-market, digital commerce, CRM, lifecycle, category growth, entertainment launches and premium consumer marketing, helping premium consumer brands turn storytelling into customer action and commercial momentum.

Current focus · On, Zürich

Scaling Apparel and Accessories as a digital category at On.

Global Digital Category Management Lead, Apparel and Accessories · since Mar 2026.
Previously Global Digital Campaigns Lead, On · Apr 2025 to Mar 2026.

Own the digital commercial roadmap for Apparel and Accessories.
Turn category priorities into customer journeys across On.com, CRM, App, Paid, Content, Merchandising, and Analytics.
Connect brand storytelling with product education, shopping confidence, and commercial readiness.
Build operating cadence, measurement, and cross-functional alignment across Brand, Product, Merchandising, Digital, and Regions.
Translate campaign and customer behavior into category growth signals.

Signature strengths

Six things I am consistently brought in for.

Brand-led commercial growth

I connect brand storytelling to measurable business outcomes, so campaigns do not stop at awareness but support customer action, category growth, and commercial momentum.

Digital commerce and category growth

I turn product, customer, channel, and merchandising signals into clearer digital journeys, stronger category narratives, and better paths from discovery to purchase.

Customer lifecycle and membership thinking

I think beyond campaign reach, connecting CRM, App, membership, access, education, and repeat engagement into stronger customer relationship systems.

Cultural launches and premium storytelling

I understand how brands show up through entertainment, athletes, creators, collaborations, and cultural moments, with the structure needed to turn relevance into growth.

Partnerships, creators, and community proof

I build partner and creator models that work beyond one channel, with clear roles across awareness, consideration, product proof, and commerce surfaces.

Marketing operating systems

I build the frameworks, cadences, briefs, measurement loops, and cross-functional rituals that help teams move from alignment to decisions.

Selected work

Proof across brand, commerce, culture, and growth systems.

View all global GTM case studies

A curated selection of public work showing how I connect brand strategy, customer journeys, digital commerce, partnerships, and operating models.

On · 2026

On - SS26 Apparel Leggings and Tights Collection

Built a guided shopping experience for a high-consideration Apparel category, connecting product education, fit confidence, CRM sequencing, paid media, and onsite journeys into a clearer path from discovery to purchase.

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