Grüezi!

I’m Simone Fortunini,
Senior Marketing Leader
blending Global Expertise with Local Insights in Zürich.

Simone Fortunini portrait

 Successful track record in leading strategic initiatives and launching high-impact campaigns in retail, entertainment and e-commerce. 

Having built successful campaigns on a global scale, I have also invested significant time understanding the cultural and business dynamics of Switzerland. I combine international best practices with deep local insights to drive marketing strategies that resonate in Zürich and beyond.

I have proven expertise in integrated, multi-channel marketing and in leading high-performing teams.

14+ years in Branding and Marketing

A unique set of skills that translate to any industry.

Global Campaign Strategy and Execution

Community Building

Market Research and Data-driven Decision Making

Brand Reputation and Perception Management

Stakeholder Management and Leadership

Brand Positioning and Storytelling

Marketing Portfolio Highlights

Thriving in Agency, Startup, and Corporate environments.

Dealing with ambiguity

Comfortable making decisions with incomplete information, and experienced working where playbooks don't exist.

At ease in both complex or lean organizations

Navigated global matrix teams. Excelled in small startup environments, wearing multiple hats and driving rapid growth.

Not budget-spoiled

Thrived in resource-constrained settings and also successfully managed multi-million euro budgets.

Effective with or without Established Processes.

I’m comfortable adhering to established processes, and I’m equally adept when those processes are absent, creating them from scratch if needed.

Technologically adaptable

Experienced with enterprise-grade MarTech tools, and adept at implementing cost-effective, scrappy solutions in startup environments.

Diverse Stakeholder Management 


Managed complex stakeholder landscapes in large corporations – across diverse seniorities, teams, and departments – including C-level executives and investors.

Key focus areas of my approach include:

  • Cultural Insight Mining

  • Data-Driven Localization

  • Authentic Storytelling

  • Strategic Partnerships

  • Adaptive Media Mix

  • Cross-Market Synergies

  • Modular Creative Assets

  • Scalable Adaptation Framework 

My extensive international experience, with local and regional insights, allows me to craft effective global campaigns balancing brand consistency with local relevance.

I speak 5 languages:

  • English

  • Italian

  • Spanish

  • French

  • German

Global Experience Across Industries

FINANCIAL

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RETAIL

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MEDIA

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E-COMMERCE

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ENTERTAINMENT

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TECH

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CREATIVE

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FINANCIAL - RETAIL - MEDIA - E-COMMERCE - ENTERTAINMENT - TECH - CREATIVE -

Rich and diverse industry background

I’ve worked with many businesses – exploring their brands, products, and services. Along the way, I’ve learned from a wide range of industry stakeholders, including both internal teams and external partners.

Tech

  • E-commerce

  • Mobile and Home Devices

  • Online dating communities

Creative

  • Creative agencies

  • Production houses

  • Directors and Photographers

Financial

  • Telecom providers

  • Insurance companies

  • Financial services

Retail

  • Fashion

  • FMCG (Fast-Moving Consumer Goods)

Media

  • Public Relations (PR) and Public Policy

  • Influencers and Content Creators

  • Media agencies

Entertainment

  • Streaming providers

  • Movies, Series, TV distributors

  • Actors, Directors, Screenwriters, and Talent

Empathic and empowering leadership style

I am known for my collaborative and empathic leadership style, where I empower diverse teams to innovate and excel. By fostering open communication and a culture of shared success, I consistently drive measurable and impactful results.

My approach blends nurturing individual growth with fostering collective success. The result is a workplace where innovation thrives, diverse perspectives are valued, and every team member feels inspired to contribute their best.

My Values:

  • Empowerment

  • Respect

  • Collaboration

  • Inspiring Direction

  • Embracing Failure

  • Diversity, Equity, and Inclusion

Championing Diversity

As an openly gay leader, I’m dedicated to making my workplace an environment where everyone feels welcome and valued.

In addition to my role at Amazon, I co-founded and led GLAMAZON – the LGBTQ+ employee resource group – in Italy (2013) and later in Spain (2017). I also served on its Seattle Global Board, driving inclusivity and cultural change at a company-wide global level.

Key areas I’ve championed include:

  • Education and Awareness

  • Mentorship and Allyship

  • Policy Influence

Leading a Pride Month event at Amazon

Recent Editions: