Grüezi!

I’m Simone Fortunini, Senior Marketing Leader.

More than 14 years of expertise in Branding and Marketing

 Successful track record in leading strategic initiatives and launching high-impact campaigns in retail, entertainment and e-commerce. 
Proven expertise in integrated multi-channel marketing, leading and fostering high-performing teams.

A unique blend of skills that can be applied to every industry.

Global-scale Campaigns Strategy and Execution

Communities Building

Market Research and Data-driven decision making

Brand Reputation and Perception Management

Stakeholder Management, Influencing and Leadership Excellence

Brand Positioning and Storytelling

 Partnerships, Sponsorships and Brand Collaborations

Creative Vision, Development and Production

Browse my Marketing Portfolio

Have thrived in Agency, Startup and Corporate environments.

Dealing with ambiguity

Comfortable making decisions with incomplete information and experienced working where playbooks don't exist.

At ease in both complex or lean organizations

Navigated global matrix teams, also excelled in small startup environments, wearing multiple hats and driving rapid growth.

Not budget-spoiled

Both thrived in resource-constrained environments, and successfully managed multi-million euro budgets.

Comfortable with process, and with
their lack-of

Implemented processes in structured corporate settings, and created new workflows from scratch in less structured startup environments.

Technologically adaptable

Have both used enterprise-grade MarTech tools, and implemented cost-effective, scrappy solutions in startup environments.

Diverse Stakeholders Management 


Managed complex stakeholder landscapes in large corporations, across diverse seniorities, teams and departments, including C-level executives and investors.

Speak 4 languages:

  • English

  • Italian

  • Spanish

  • French

and I’m currently studying German and Catalan

Global Experience

  • Cultural Insight Mining

  • Data-Driven Localization

  • Authentic Storytelling

  • Strategic Partnerships

  • Adaptive Media Mix

  • Cross-Market Synergies

  • Modular Creative Assets

  • Scalable Adaptation Framework 

My extensive international experience, with local and regional insigths, allows me to craft effective Global campaigns balancing brand consistency with local relevance.

FINANCIAL

-

RETAIL

-

MEDIA

-

E-COMMERCE

-

ENTERTAINMENT

-

TECH

-

CREATIVE

-

FINANCIAL - RETAIL - MEDIA - E-COMMERCE - ENTERTAINMENT - TECH - CREATIVE -

Rich and diverse industry background

I’ve travelled across many businesses, explored its brands, products and services, learned from a variety of industry stakeholders, internal and external partners.

Tech

  • E-commerce

  • Mobile and Home Devices

  • Online Dating communities

Creative

  • Creative agencies

  • Production houses

  • Directors and Photographer

Financial

  • Telco providers

  • Insurances

  • Financial services

Retail

  • Fashion

  • FMCG

Media

  • Public Relations (PR) and Public Policies (PP)

  • Influencers and Content Creators

  • Media agencies

Entertainment

  • Streaming providers

  • Movies, Series, TV distributors

  • Actors, directors, screenwriters and talents

Empathic and empowering leadership style

I cultivate an environment where empathy and empowerment flourish side by side.

My approach blends nurturing individual growth with fostering collective success, creating a workplace where innovation thrives, diverse perspectives are valued, and every team member feels inspired to contribute their best.

My values:

  • Empowerment

  • Respect

  • Collaboration

  • Inspiring Direction

  • Allowing Fail and Learn

  • Diversity, Equity, and Inclusion

Championing Diversity

As an openly gay leader, I’m dedicated to making my workplace an exceptional workplace for all.

In addition to my role at Amazon, I co-founded and led GLAMAZON, the LGBTQ+ employee resource group in Italy (2013) and in Spain (2017), and was a member of the Seattle Global Board, driving inclusivity and cultural change at a global company level.

  • Education and Awareness

  • Mentorship and Allyship

  • Policy Influence