Brand partnerships & sponsorships, evaluated on fit.

The thinking

Most brand partnerships are logo placements with a media plan attached. The ones that move a needle are the ones where the partnership itself becomes the creative idea, where the brand earns access to a cultural moment it couldn't manufacture on its own.

I evaluate partnerships on editorial fit before reach. A ¡HOLA! cover that reads as native editorial outperforms a paid campaign of the same budget. A Sitges programme slot validates a horror title in a way no trailer can. An X-Factor product integration only works if it serves the show's content first, product placements work when the product belongs in the scene; force it and the audience disengages instantly. Get the fit right and the reach takes care of itself.

The work below spans entertainment IP collaborations, telco co-branding, festival sponsorships, talent integrations, and editorial partnerships, across both Amazon and Prime Video, in Spain, Italy, the UK, and pan-European.